Paradigm has launched a national survey looking at how artificial intelligence (AI) is being used by brokers in the mortgage market.
The survey is open to both appointed representative (AR) and directly authorised (DA) advisers, and aims to find out how AI is understood and used in the sector, as well as what challenges advisers are facing when adopting new technology.
Paradigm said AI could help with back-office work and offer more tailored solutions to customers.
The firm called for responses from advisers and business owners about where the market stands and how it should prepare for the future.
Findings from the survey will inform whether a national strategy on AI is needed, shaped by brokers and distributors, to help the profession make the most of new technology.
This will also cover issues like regulation, ethics and the workforce.
Richard Howes, director of mortgages at Paradigm Mortgage Services, said: “This national survey on AI for the broker community, powered by Paradigm and with help from lenders and tech entrepreneurs, is looking to secure feedback from business owners and advisers – whether you are a DA or AR – in order that we can start to determine what an industry strategy might look like, as a broker/distributor community.
“This is an incredibly important and relevant market and societal issue, not just in terms of how AI might impact advisers’ day-to-day work, but also in ensuring the broker voice is heard in shaping how our industry adopts and integrates these technologies.”
