Picture Living, the private rental sector strategy run by Thriving Investments, has signed its third deal of 2025, committing £36m of Thriving Investments capital to deliver more homes.
This latest deal means Picture Living has put capital towards more than 120 new homes for 2025.
The portfolio now stands at nearly 2,000 homes across the UK, including those being built.
Jamie Younger, chief investment officer and fund director at Thriving Investments, said: “Access to private rental homes is instrumental in supporting a fully functioning housing market.
“As more private landlords leave the sector, long-term, stable investment provides developers the confidence to build out this tenure, and gives families the stability they need to put down roots in the communities they want to live in.
“Securing our third deal of 2025 is a significant milestone and demonstrates the strength our Picture Living strategy.”
Younger added: “It also includes a third forward funding transaction with our development partner, Vistry, and enables us to continue to bring affordable private rental homes to people across the country.”
The strategy puts investment into areas with a shortage of rental homes.
Thriving investments’ research with PriceHubble found a critical shortage of rented homes across the UK.
The latest deal, with Vistry, will bring 41 new homes for private rent at Rectory Farm in Grantham.
The homes are a mix of one- and three-beds, built to Vistry’s standards.
Each has spacious rooms, off-street parking and modern energy-efficient features.
All homes are Energy Performance Certificate (EPC) B rated, have EV chargers, and most have solar panels.
Younger added: “Our ambition for the rest of the year is to continue deploying capital into sites across the UK.
“Picture Living is backed by long-term, responsible, institutional capital. We use equity — not debt — to finance property purchases.
“We want to continue to support developers to meet their targets on time and on budget and address this housing shortage at the pace it demands.”
