Channel 4 Ventures, the consumer investment arm of Channel 4, has agreed to invest up to £7.5m in OneDome, the UK-based housing and fintech platform that aims to simplify how people buy and finance homes.
The initial £5m investment will be followed by a further £2.5m subject to performance milestones. The deal forms part of a larger funding round that OneDome is expected to announce later this year.
The new funding will be used in 2026 to launch a nationwide marketing campaign promoting OneDome’s HomeBuyer Service, an all-inclusive homebuying package that combines mortgages, conveyancing and transaction management into a single fixed-price product.
OneDome has reported rapid growth over the past two and a half years, with topline revenue up more than 4,000% and year-on-year growth exceeding 245% in 2025.
The company now has an annualised revenue run rate of more than £20m and positive EBITDA, with plans to triple revenue again by the end of 2026.
Vinay Solanki, head of Channel 4 Ventures, said: “This partnership is yet another example of how Channel 4 can create significant commercial benefits for the businesses that collaborate with us, pairing the unrivalled power of TV advertising with our investment expertise.
“OneDome is tackling one of the toughest and most important consumer challenges, making the home buying journey simpler, faster and more transparent.
“It is already one of the fastest growing scale ups in the UK, and we believe it has the potential to transform how people approach one of life’s biggest financial decisions.
“We’re delighted to partner with Babek and the OneDome team as long-term partners, bringing the reach of Channel 4’s platform to help scale the brand nationally.
“Their vision and execution are impressive, and we look forward to supporting them as they continue to innovate, expand and make home ownership more accessible for millions of people.”
Babek Ismayil, founder and CEO of OneDome, added: “The home buying experience is broken, disjointed and stressful.
“We developed the HomeBuyer Service to offer customers a totally different, fully integrated experience.
“Instead of juggling multiple service providers and managing the process themselves while working full time, buyers can now purchase one fixed-price service that includes everything they need to complete a home purchase.
“We believe this service will fundamentally change how people buy properties in the UK, and I’m pleased and grateful that Vinay Solanki and the Channel 4 team have joined us in our mission to make the HomeBuyer Service a mainstream product.”
