Finova has appointed Daniel Broadhurst (pictured) as its new commercial director as the company looks to strengthen its leadership team and accelerate growth across the UK financial services sector.
Broadhurst will be responsible for leading Finova’s commercial strategy, building client relationships, and supporting the company’s plans to modernise lending technology and operations across the market.
With more than two decades of experience in banking and financial services, Broadhurst brings a combination of traditional banking knowledge and fintech innovation to the role.
He spent over 10 years in senior positions at major banks, focusing on loan operations and lending services, before moving into technology.
At Finova, he will draw on this experience to help customers respond to rapid changes in the lending landscape, including the adoption of artificial intelligence and evolving customer expectations.
Broadhurst said: “The lending market is evolving at pace, with lenders facing new operational challenges every day.
“I’m thrilled to be joining Finova at such an exciting time in its journey. The company’s strong market presence, broad product offering and talented team make it a fantastic platform for growth.
“I’m looking forward to working with our clients to deliver solutions that create lasting value for the industry.”
Gareth Richardson, chief executive officer at Finova, added: “Daniel brings a unique blend of deep banking expertise and hands-on experience delivering transformation across financial institutions.
“His appointment strengthens our leadership team as we continue to scale and demonstrates our commitment to investing in top talent. I look forward to working with him as we drive Finova’s next stage of growth and continue to support lenders and brokers nationwide.”
