Lending platform Firenze has announced a new partnership with Parmenion, integrating its Lombard lending solution into the investment platform in just eight weeks.
The collaboration enables Parmenion’s advisers and clients to access Lombard lending powered by Firenze, allowing investors to borrow against the value of their portfolios without selling assets or transferring custody.
Loans from £65,000 and above can be secured against clients’ investment portfolios, with lending decisions made in hours rather than weeks or months.
David Newman (pictured), CEO at Firenze, said: “It is an absolute pleasure to be working with Parmenion. From the outset, we have been impressed with their customer-centric attitude and desire to build solutions for advisers in the right way.
“Most excitingly, the Lombard lending proposition is already resonating with advisers – assets are already being moved to Parmenion to allow advisers to better meet clients’ needs.”
Sarah Lyons, chief customer officer at Parmenion, added: “The adviser and client benefit is clear – Lombard lending provides another option for investments, with clear upsides.
“But it’s the speed and innovation we’re particularly supportive of. We believe in being agile, and being able to offer this solution within just eight weeks shows that.”
The partnership enhances Parmenion’s adviser proposition by giving clients access to additional liquidity, while allowing advisers to retain invested assets and fee revenue.
Borrowing can also be used strategically for tax planning, inheritance strategies, or cashflow management without disrupting investment performance.
Firenze aims to deliver over £1bn in lending over the next three years, as it continues to scale partnerships with leading platforms.
The firm recently completed a £2.5m seed funding round led by Outward VC and has expanded its London presence alongside a series of senior hires.
Chairman Paul Pester, former CEO of TSB and Virgin Money, said Firenze’s vision is to “democratise Lombard lending and make it available as a credit option for all,” combining wealth management expertise with fintech innovation to unlock new lending opportunities across the UK.
