First Mortgage Solutions has changed its brand to make a clearer split between its consumer and broker services.
The consumer side will now run as The Finance Centre, giving advice on mortgages, protection and financial planning.
The First Mortgage Solutions name will stay for the broker network, which supports advisers across the UK.
The Finance Centre will carry on offering mortgage advice and other financial services, keeping the same standards and service built by First Mortgage Solutions.
The new name is meant to show its broader focus on financial help for clients.
The company has also launched the First Mortgage Solutions broker network, which gives self-employed mortgage advisers access to compliance resources, technology, marketing support and a community for business growth.
Christopher Davies, principal at First Mortgage Solutions, said: “This evolution is about clarity, growth, and strengthening what we already do best.
“We’ve built our reputation on expert, client-focused advice.
“By introducing The Finance Centre for consumers and positioning First Mortgage Solutions as our adviser network, we’re creating a clearer distinction between the two sides of our business—while ensuring both continue to thrive under the same trusted leadership.”
