Gretel has launched e-trace, a digital service to help financial institutions reconnect with customers who have lost or dormant accounts.
The platform is designed for life insurance providers, banks, investment firms and pension providers.
It aims to cut costs and help firms meet regulatory requirements by speeding up the process of finding customers and making the experience digital.
Gretel said e-trace is built to address that, using verified digital contact details and secure online channels to reach customers faster, improve audit trails and cut down on physical mail.
Duncan Stevens (pictured), CEO at Gretel, said: “Life insurance policies often span decades, making customer contact one of the sector’s biggest operational challenges.
“Tracing shouldn’t be a reactive exercise triggered only when accounts go dormant. e-trace helps life insurers act earlier, engage customers digitally, and maintain trust over time.
“It transforms tracing from a compliance necessity into an ongoing part of responsible customer lifecycle management.”
