Purplebricks Mortgages has chosen JammJar to improve customer service for its mortgage clients.
Advisers and administrators at Purplebricks Mortgages will be able use JammJar’s artificial intelligence (AI) platform to speed up admin, automate follow-ups and keep communication clear throughout the mortgage process.
The partnership is expected to save time on admin, letting advisers focus on understanding customers and giving tailored advice.
Robert Nichols, managing director at Purplebricks Mortgages, said: “JammJar allows us to scale and strengthen our service without increasing costs.
“It lets our advisers spend more time advising and less time ticking boxes – meaning faster case progression, better conversations and a more human experience for every customer.”
JammJar offers features like case management, compliance tracking, customer updates, call transcription, email automation and document validation.
The platform is built by technology professionals with backgrounds in financial advice.
Karl Griffin, CEO and co-founder of JammJar, said: “Mortgage advice has always been built on people.
“For most customers, a mortgage is the biggest financial commitment they’ll ever make, and the real value of an adviser isn’t just about rates or paperwork – it’s about reassurance.
“There’s a lot of noise around AI, but this technology is only powerful when it enables more human connection, not less.”
Griffin added: “That’s exactly what JammJar does – it takes care of the admin so advisers can focus on meaningful conversations.
“Advice should feel more human, less transactional, and that’s what our operating system achieves.
“Purplebricks Mortgages is a great example of a firm that’s embraced how technology and empathy together can unlock new opportunities for advisers and customers alike.”
