Swoople, a new digital pre-market property platform, has officially launched in the UK.
The service allows sellers to find, negotiate with, and appoint estate agents online before a property is listed on the open market.
Swoople aims to simplify the estate agent appointment process, which has traditionally been manual and time-consuming.
Sellers can negotiate and confirm an agent entirely online.
The platform manages the full process from initial seller interest to a signed instruction.
For agents, Swoople delivers pre-qualified sellers who are ready to move.
There are no upfront costs or branch fees, and buyer leads are not charged.
Agents pay £50 when invited to a market appraisal and £100 if they win the instruction.
Once appointed, agents receive the details of buyers who have already registered interest in the property.
Paul Drummond, CEO at Swoople, said: “The idea for Swoople was born from a simple frustration, in a digital age where almost every transaction can be started in minutes, Sellers and Estate Agents were still relying on phone calls, word of mouth, and often weeks of back-and-forth just to get in a room together.
“I saw how much time and opportunity was being lost in the very first step of the journey and I wanted to solve that.”
Richard Rawlings, estate agent consultant at Swoople, said: “This isn’t just a market-first, it’s a market-changer.
“Swoople is precisely the kind of disruptive innovation the sector needs, as it bridges the gap between an estate’s marketing, and them actually getting the instruction.
“Until now, Estate Agents have relied on uncertain shot-gun marketing, and digitally-engaged Sellers have been frustrated by an outdated, highly manual approach for assessing and selecting the estate agent best-aligned to their needs.”
Rawlings added: “It’s genius that Estate Agents can now showcase their services and expertise to pre-qualified, high-intent, sellers in real-time.”
