OSB Group has officially launched Rely, a new specialist buy-to-let lender created to support brokers and their landlord clients, from first-time investors to professional landlords with large portfolios.
The new lender combines advanced technology with specialist expertise to simplify and accelerate the buy-to-let process.
Brokers can register with Rely through a four-minute process on the lender’s website and access a range of products tailored for property investors.
The new platform reduces paperwork, eliminates the need for a separate legal panel for limited companies, and introduces streamlined integrations designed to enhance efficiency across every stage of the lending journey.
The launch follows an extended pilot involving more than 50 broker firms and feedback from over 500 brokers who successfully submitted applications through the platform.
Built with 18 partner integrations, Rely’s system has been developed to deliver faster, data-driven decisions, while its team of buy-to-let specialists remain on hand to support brokers handling more complex cases.
Rely now becomes OSB Group’s dedicated buy-to-let brand, with Precise Mortgages focusing solely on residential and bridging products. The Kent Reliance for Intermediaries (KRFI) brand will be retired for new business at a later date.
Adrian Moloney, group intermediary director at OSB Group, said: “We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.
“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy to let scenarios.
“Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.
“In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”
Clare Beardmore, director of Legal & General Mortgage Club, added: “I’m really pleased to see this new lender launch from OSB Group.
“Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy to let over the years and bringing Rely to the market will encompass the best of those brands.
“In a constantly evolving market, Rely will support more brokers in the buy-to-let space.”
