Rightmove has launched two new artificial intelligence (AI) tools to support people searching for homes.
The first tool, called AI keywords, makes it easier for users to find properties with specific features, such as “exposed brick”, “river view” or “underfloor heating”.
The tool uses Rightmove’s data to scan property listings and present more relevant options.
The second tool, Style with AI, is being tested with a group of users.
It allows people to restyle property images, remove furniture, adjust lighting and change the style to better picture themselves living there.
According to Rightmove, the AI keywords tool will help estate agents and developers get more visibility for their listings by surfacing homes to relevant buyers looking for specific features.
Tarah Lourens, chief technology and operations officer at Rightmove, said: “We’re accelerating our delivery of AI-powered products and tools to enhance the search experience for home-movers, and provide our agent partners with more positive outcomes for their businesses.
“AI technology is something we’ve actively been using for a long time, and as the technology has evolved, we’ve ramped up the number of use cases across our platform.
“We’re constantly harnessing the huge data flowing through our platform every day to experiment with new tools and features that would add value to those using Rightmove.”
