Time Finance has expanded its reach across London and the South East with the appointment of Julian Cassen as business development manager (BDM) within its growing invoice finance team.
Cassen will work with brokers across the region to deliver invoice finance and asset based lending (ABL) solutions, helping more small and medium-sized businesses access the funding they need to support growth.
He brings over 30 years of experience in the finance sector, having started his career as a credit controller before taking on a range of business development roles at RBS, Aldermore, Lloyds Bank and Ultimate Finance.
The appointment is part of Time Finance’s ongoing expansion as demand increases for its flexible multi-product funding options, including ABL.
The firm has also recently strengthened its team with the appointments of Kelly Johnson in Shropshire, Cheshire and the West Midlands, and Tom Ludden in the Midlands and East Anglia.
Cassen said: “Having previously worked with Time Finance’s Head of Sales, Terry, I was thrilled about joining his team and helping to make a real impact.
“The London and South East area has a huge variety of SMEs and I’m looking forward to helping business owners across the region access the right cashflow solutions to allow their businesses to thrive.”
Terry Wolfendale, head of sales South at Time Finance, added: “With Julian’s extensive experience in the industry and passion for helping SMEs to grow, I know that he will be a great addition to our team.
“At a time when SMEs are anticipating the upcoming Autumn Budget and the potential changes it could pose on their operations, specialist finance solutions have never been more important to help keep businesses moving forward. I’m excited to see the impact Julian will have on businesses and their owners across the region.”
