Deposit alternative specialists, flatfair, has announced the rollout of its new Tenant Guarantor product in partnership with Heimstaden, covering 1,000 Build-to-Rent (BTR) units over three sites.
The launch, scheduled for January next year, combines Tenant Guarantor with flatfair’s No Deposit product in a bid to deliver a cheaper and streamlined move-in for renters and operators.
For many tenants, the requirement for a guarantor can become a major barrier to securing a home, particularly for international renters, graduates, relocators and anyone without access to a UK-based guarantor.
flatfair said the new product has been designed to remove friction at the point of application, while providing operators with a consistent, resident-friendly onboarding experience at scale.
Under Tenant Guarantor, approval will be provided within 48 hours once the tenant has submitted all required information.
Gary Wright, CEO of flatfair, said: “Moving home is still too often defined by upfront cost and admin friction.
“By combining Tenant Guarantor with our No Deposit offer, we’re making the move-in journey simpler and more affordable for renters, while giving BTR operators a consistent process that supports a great resident experience at scale.”
Wright added: “As the market adapts, onboarding processes that are both resident-friendly and operationally robust are likely to become increasingly important, helping operators manage risk and maintain consistent standards while ensuring renters are not locked out by administrative barriers.”



