Halifax was named best overall broker experience in Smart Money People’s H2 2025 Mortgage Lender Benchmark.
The research found overall satisfaction with lenders rose to 4.25 out of 5, the highest since 2020.
The mainstream lender sector led the broker experience index at 72.4, with buy-to-let (BTL) specialist lenders and building societies close behind at 72.1 and 71.2.
The overall broker experience index increased by 0.4 points to 71.0.
The average net promoter score for all lenders went up to 41.3, up 0.4 points from H1 2025.
Halifax repeated its win as best mainstream lender and best overall broker experience.
Coventry Building Society was named best building society lender.
Pure Retirement was named best later life lender, and Pepper Money kept its place as top specialist lender.
BM Solutions stayed top BTL specialist, Allica Bank was top bridging/commercial lender, and Atom bank was recognised as the best digital-first lender.
Jake Sandford (pictured), head of data and analytics at Smart Money People, said: “With overall satisfaction across the industry remaining high, it’s encouraging that mainstream lenders, like Halifax are leading the way.
“With lenders in this group receiving a high proportion of business written by mortgage brokers, it’s clear that the experience they offer to brokers matters and is an area that they place huge importance in.
“In addition, it’s always encouraging to see lenders such as Allica Bank and Pepper Money retain their top spots, as providing a consistent service offering is important to brokers and helps these lenders differentiate themselves in such a competitive environment.”
