With a seasonal increase in property searches expected in the New Year, alongside potential changes to mortgage rules and a more regulated rental landscape, Propertymark has urged greater emphasis on professional standards across the property sector.
As the Financial Conduct Authority (FCA) continues to evolve lending rules and significant legislative reforms reshape the private rented sector, Propertymark has argued that the role of qualified and regulated agents is becoming increasingly critical.
The organisation warned that heightened market activity, combined with regulatory complexity, increases the risk of poor outcomes where consumers engage with unqualified or unregulated operators.
For agents and firms operating across sales, lettings and property management, the changing environment places greater importance on compliance, technical knowledge and clear consumer protections.
Propertymark highlighted that inconsistent standards across the sector can expose buyers, sellers, landlords and tenants to unnecessary risk, particularly where agents are not subject to recognised qualification requirements or independent oversight.
Propertymark members are required to meet defined professional standards, including holding recognised qualifications and undertaking ongoing professional development.
This is intended to ensure agents remain equipped to advise clients on evolving mortgage criteria, complex transaction chains and new regulatory obligations in the rental market.
Members are also bound by a formal Code of Practice covering areas such as marketing, transparency, client communication and the handling of client money.
Compliance is monitored through regular inspections, providing an additional layer of assurance for clients and counterparties operating in an increasingly scrutinised market.
From a risk and governance perspective, Propertymark stressed the value of accountability and access to redress.
Member firms are subject to investigation and disciplinary action where standards fall short, and consumers benefit from access to a government-approved redress scheme, offering structured dispute resolution at a time when transaction values and regulatory exposure remain high.
Nathan Emerson, CEO of Propertymark, said: “As mortgage rules evolve and the housing market responds to wider economic pressures, consumers need confidence that they are receiving accurate, up-to-date, and professional advice.
“Choosing a Propertymark member means working with an agent who is qualified, accountable, and committed to the highest standards of practice.
“In periods of uncertainty, professional competence is not optional; it is essential to protecting consumers and maintaining trust in the property sector.”
