Research from Unbiased Pro found most advisers are not ready for the ‘Great Wealth Transfer’, with up to £7tn expected to be handed down between generations in the UK over the next 30 years.
Only 19% of advisers said they often talk to clients about intergenerational wealth transfer, while 52% said they rarely or never discuss it.
When asked if they are engaging clients on intergenerational wealth transfer planning, 19% said yes, frequently, 29% said occasionally, 26% said rarely, and 26% said not at all.
Advisers ranked client acquisition as their top business focus for the next year at 34%, with client retention at 23%.
Unbiased Pro said firms must build links with clients and their heirs to keep business going and maintain trust.
Matt Cockayne, chief revenue officer at Unbiased, said: “We have entered a transformative era of financial advice.
“With billions of pounds changing hands annually, advisers face a pivotal moment: the next generation of wealth holders brings new expectations, digital-first behaviours, and a demand for more personalised, transparent advice.
“This isn’t just a challenge; it’s a generational opportunity to redefine client relationships and build enduring value across families.”
Cockayne added: “As the UK’s largest source of clients new to financial advice, Unbiased helps firms grow sustainably while also offering predictable volume and economics.
“In 2024 alone, we introduced over £37 billion of assets into the industry.
“The future of advice is already here.”
