The Exeter has added its Real Life product to iPipeline’s newly launched Advanced Underwriting adviser platform, which is available exclusively through the SolutionBuilder quote and comparison portal.
Real Life is The Exeter’s life insurance product designed to offer broad coverage for both standard applicants and those who may struggle to secure traditional life insurance because of serious or multiple health conditions.
First launched in 2018, the product also allows advisers to generate multi-benefit quotes alongside The Exeter’s income protection plan, enabling more comprehensive protection portfolios.
iPipeline introduced the Advanced Underwriting feature to advisers in September through its SolutionBuilder platform.
The new functionality captures upfront information relating to the 20 most common medical disclosures, which typically account for up to 80% of all medical loadings and post-application term changes.
The intention is to provide faster and more accurate quotes and earlier indicative underwriting decisions to support more efficient adviser workflows.
The Exeter is one of three providers currently supporting the feature, alongside Vitality and Zurich, with additional providers set to join.
Jack Southcott, head of protection proposition at The Exeter, said: “We’re pleased to have added Real Life to iPipeline’s Advanced Underwriting and see it as a big step forward in how we support advisers and their clients.
“This enhancement strengthens our collaboration with iPipeline as we continue to innovate together to drive better outcomes.”
Rachel Edwards, managing director UK of iPipeline, said: “We’re delighted to make Real Life available through Advanced Underwriting in what is a huge vote of confidence in this innovative, market changing feature.
“We’ve been blown away by the reaction from advisers who are seeing real tangible benefits – as they deliver more precise quotes and indicative terms, faster.”
Adviser feedback has also been positive. Lizzie Cook, mortgage and protection adviser at Weycroft Financial Services, added: “The quotes you generate will give you a clearer idea of whether terms are likely to be standard or rated.
“And even if the result comes back as a referral, it means you can have an open and honest discussion with your client – helping you manage expectations and avoid unexpected pricing explanations later on.”
“It’s right there on your screen and so simple to use.”
