Financial crime prevention technology provider ThirdEye has unveiled a refreshed brand, simplifying its name from Jade ThirdEye and updating its visual identity to align more closely with its role as a partner to compliance and financial crime professionals.
The rebrand follows customer research conducted across the UK, Australia and New Zealand, which highlighted a strong link between what compliance teams need from technology providers and the principles ThirdEye has built its offering around: partnership, local expertise and flexible solutions tailored to individual risk environments.
ThirdEye provides transaction monitoring, customer screening, case management and regulatory reporting tools for mid-sized financial institutions, emphasising ongoing collaboration, custom configuration and support from local teams.
The rebrand introduces a new visual identity and updated messaging framework, with unified naming across all markets to strengthen brand consistency.
Piet van den Boer, head of marketing at ThirdEye, said: “Financial crime prevention is meaningful, complex work that often lands on small teams carrying significant responsibility.
“What became clear through our research is that compliance professionals need partners who understand that reality, not vendors selling rigid products.
“That’s what we’ve always believed, and this rebrand clarifies our commitment to it.”
