Prestige Underwriting and insurtech provider Urban Jungle have announced a new partnership to deliver non-standard home insurance through Urban Jungle’s digital platform.
Under the agreement, Urban Jungle has launched the Prestige Underwriting Coverall policy under the “Select by Urban Jungle” brand.
The move will allow customers with non-standard home insurance needs to obtain cover seamlessly via Urban Jungle’s digital channels and website, significantly broadening the firm’s home insurance proposition.
Founded in 2016, Urban Jungle has grown into a major online insurance provider, supporting more than 300,000 customers across the UK.
The business focuses on technology-led delivery, offering transparent pricing, an online quote journey and flexible monthly payment options.
Until now, Urban Jungle’s home insurance offering has been centred on standard risks, delivered in partnership with established underwriters and affinity partners.
The collaboration with Prestige Underwriting marks a strategic move into the non-standard market, enabling the brand to serve customers with more complex or atypical insurance requirements.
Prestige Underwriting brings more than 20 years’ experience in non-standard risk and will underwrite both buildings and contents cover through its flexible Coverall product.
This includes properties with non-standard construction, prior subsidence, unoccupied or let homes, and other risks often declined by mainstream insurers.
The partnership will also draw on Prestige Underwriting’s data enrichment and address-level rating methodologies, supporting more precise underwriting, pricing and risk selection.
Both firms said this approach will improve quotability and confidence in underwriting decisions.
Urban Jungle expects the collaboration to significantly increase its quotability, allowing it to convert a greater proportion of inbound demand and strengthen its position in the digital home insurance market.
For Prestige Underwriting, the partnership provides a new route to market via a tech-led distribution partner and is expected to drive additional quote volumes in non-standard personal lines.
Tim Baxter, business development and relationship director at Prestige Underwriting, said: “Urban Jungle is a dynamic, tech-savvy brand with a truly customer-first approach, and we’re excited to be their partner of choice for non-standard home insurance.
“This collaboration brings together Urban Jungle’s digital expertise and reach with our specialist underwriting knowledge, enabling us to deliver comprehensive cover to many customers who might otherwise struggle to find it.
“We see this partnership as a fantastic opportunity to broaden our market footprint and reinforce our commitment to innovative solutions in the non-standard home insurance sector.”
Jimmy Williams, CEO and co-founder of Urban Jungle, said: “This partnership with Prestige Underwriting is a big step in Urban Jungle’s mission to make insurance fair and more accessible.
“Prestige’s specialist risk expertise, combined with our digital-first approach, means we can now help non-standard customers get quality cover fast and completely online supporting many who may have struggled to get cover elsewhere.
“Having successfully launched travel insurance earlier this year, this partnership with Prestige continues Urban Jungle’s expansion into new often underserved audiences.
“We’re delighted to work with a partner who shares our commitment to creating products using the latest tech to make things genuinely better for customers.”
