Love Finance rebrands to Lovey
Jack Smith, founder and CEO of Lovey, said: “Our new brand mirrors the innovation at our core and prepares us for the next chapter of our journey.”
Love Finance, a UK small and medium-sized enterprise (SME) lender and broker, has changed its name to Lovey.
The company said the new name reflects its human approach to supporting SMEs.
Jack Smith, founder and CEO of Lovey, said: “This change marks the start of a new chapter for the brand.
“It’s refresh reflecting on who we are today and positions us for the future. Lovey is a British term of endearment, and it captures the warmth and approachability that sit at the heart of how we work with our customers.
“The rename also reinforces our mission: making lending simple, fast, and beautiful, while preparing the business for growth ahead.”
Smith added: “Our new brand mirrors the innovation at our core and prepares us for the next chapter of our journey.”
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