Most IFAs prioritise client growth amid industry-wide optimism – ValidPath
Profit growth was the main focus for 66% of respondents, and 69% put client growth as a high priority.
The latest research from ValidPath found that most independent financial advisers (IFAs) focused on growth in the year ahead.
The poll of member firms showed 93% of IFAs were optimistic about the next 12 months, with 27% extremely optimistic.
Profit growth was the main focus for 66% of respondents, and 69% put client growth as a high priority.
Half of IFAs said being able to identify, attract and keep clients was key for their business and the sector.
Most (92%) got new clients from referrals by existing ones.
Maintaining strong relationships mattered, with 68% saying effective client management needed a personal connection.
Referrals from personal contacts were the main source for 43%, while 36% relied on introducer agreements with professionals such as solicitors and accountants.
Looking to the future, 31% planned to partner with other professional services firms to win and keep clients.
A fifth said they would host in-person events, and 10% aimed to boost marketing, including paid digital ads, social media campaigns or buying leads.
Tim Riseborough, group operations director at ValidPath, said: “It is encouraging to see that so many IFAs are looking to actively grow their businesses and take on new clients this year.
“At the start of a year which promises much change for the sector, with the FCA’s rollout of a new targeted support and simplified advice regime, alongside wider technology-driven changes, this clear commitment to growth is testament to the strength, resilience and adaptability of IFAs.
“Modern networks such as ValidPath play a crucial role in helping IFAs realise their growth ambitions, providing Members access to on demand services, market-leading technology and ongoing consultancy.”
Riseborough added: “As our research shows, word of mouth and referrals have been key to lead generation and client acquisition for IFAs.
“As firms look to deliver the level of growth they are planning for 2026 and beyond, it is clear that many are complementing established channels by strengthening professional services partnerships and increasing their focus on proactive marketing activity.”
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