Guru Growth Solutions launches Marketing Triage Tool as part of brand evolution
Marketing Guru is designed to improve decision-making, understanding, and long-term capability.
Guru Growth Solutions, previously known as Advice Guru, has launched the pilot of Marketing Guru as part of its expanding suite of support tools for financial advisers.
The pilot follows the launch of Business Guru and brings together Advice Guru, Network Guru and Business Guru under the Guru Growth System.
The company rebranded to reflect adviser demand for practical help with marketing, operations and business growth, not just technical education.
Stuart Powell, founder at Guru Growth Solutions, said: “Over time, it became clear that advisers weren’t just asking how to give good advice and for educational resources for their clients – they also wanted to know how to build a viable, resilient business around it with successful, replicable and repeatable processes.
“The recent launch of Business Guru and now its sister product, Marketing Guru, is a direct response to that need and our rebrand reflects that repositioning of our integrated proposition..
“Marketing Guru is designed to help advisers make confident, informed and planned decisions about business growth through marketing without needing to become marketing experts.”
The pilot is focused on helping advisers review their current marketing, identify practical actions based on the size and aims of their firm, highlight trusted tools and lender-supported solutions, and cut down on ad-hoc spending.
Unlike lead-generation services, Marketing Guru is designed to improve decision-making, understanding, and long-term capability.
The platform is modular and includes Advice Guru for education, Network Guru for networking, Business Guru for planning, and Marketing Guru for marketing support.
Powell added: “Advisers don’t need another tool. They need joined-up support that reflects how advice businesses actually operate.
“The Guru Growth System is about enabling advisers to better understand their business and identifying the best ways to grow, step by step.”
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