OneDome has announced the launch of its first national TV campaign, aimed at introducing a wider audience to its integrated approach to home buying.
The campaign, titled “The future of home buying”, will promote the platform’s model of combining mortgages, legal services and insurance into a single digital experience through its HomeBuyer Service.
The business said it is seeking to address inefficiencies in the traditional home buying process by managing the full journey in one place at a fixed price.
OneDome currently accounts for more than 4% of the UK mortgage market and facilitates around £1bn in mortgage lending each month.
The company is targeting a 10% market share within the next 2 years as it continues to scale its platform.
The campaign is scheduled to launch later this year and is being developed with Stagwell, alongside agencies Forsman & Bodenfors and Goodstuff.
It follows a £7.5m investment from Channel 4 Ventures as part of a media-for-equity partnership to support the campaign rollout.
Babek Ismayil, founder and chief executive at OneDome, said: “The home buying process hasn’t meaningfully changed for decades — it’s slow, fragmented and unnecessarily stressful. OneDome was created to fix that.
“We’re bringing the entire journey together in one place. As we scale nationally, this TV campaign is about changing home buying for good by introducing millions of consumers to a new way to buy a home – simpler, faster and fully connected.
“OneDome is not simply marketing a service, it is defining a new category.”
