Skipton Building Society has partnered with LifeSearch to offer life insurance advice and products to its members.
The deal marks Skipton’s move from a single-tie arrangement to a broker model, which means members can now access a wider range of life insurance, critical illness and income protection products from leading insurers.
LifeSearch’s advisers will give Skipton members tailored recommendations to help them find suitable cover.
Research from LifeSearch found that 62% of consumers thought it was important to access products from more than one insurer when looking for life insurance through banks, building societies or high-street retailers.
The same research found that 69% wanted fair prices based on comprehensive market comparisons.
Debbie Kennedy (pictured), CEO at LifeSearch, said: “This partnership reflects a shared commitment to delivering greater value and better outcomes for customers.
“By supporting Skipton Building Society in its move to a broker model, we’re empowering members with specialist protection advice and wider market access so they can make confident decisions about the cover that’s right for them.
“Together, we continue to raise the bar across the industry, championing guidance and support that works for everyone.”
Alex Sitaras, head of savings and partnerships at Skipton Building Society, said: “Partnering with LifeSearch is an important step in giving our members more choice, better value and the confidence that they’re getting the right protection for their circumstances.
“Moving to a broker model means our members can access expert, unbiased advice and a wider range of products from across the market – all while receiving the same trusted service they expect from Skipton.”
Kennedy added: “Our research reinforces what we’re seeing across the industry – consumers want genuine choice and access to the wider market.
“Moving to a broker model isn’t just good practice; it’s what customers are clearly telling us they value.
“This partnership shows how forward-thinking companies like Skipton are listening and responding to those needs.”
