Experian has welcomed LV= to its Support Hub, expanding the platform’s reach in helping customers communicate their support needs more effectively.
Support Hub is a free-to-use service that allows individuals to share accessibility requirements – such as preferred communication methods, additional support during interactions or extra time for appointments – across multiple organisations in a consistent and secure way.
It also enables users to flag life events like health conditions, bereavement or financial difficulties that may impact how they engage with services.
The move comes as research highlights ongoing barriers, with 73% of disabled people previously reporting that they had delayed contacting essential service providers due to the process feeling overwhelming.
Paul Lamont, Support Hub director at Experian UK&I, said: “We’re thrilled to partner with LV=, particularly given its mutual ethos and the important role it plays in helping people live financially confident lives.
“Support needs don’t stop at banking, they’re often most critical when people are making complex, long-term financial decisions. By joining Support Hub, LV= is helping to ensure people can disclose once and receive personalised support across more of their financial journey.”
Chloe Stuttard, chief customer officer at LV=, added: “As a mutual and one of the UK’s leading life and pensions providers, our members are at the heart of every decision we make. We’re always looking for ways to enhance their experience with us, and partnering with Experian allows us to do exactly that.
“Support Hub gives our members and customers a simple way to tell us what support or adjustments they need, helping us communicate with them more easily.
“The new service will help us go even further in offering an experience that truly works for them, ensuring we can provide the right help at the right time.”
