Flo Group appoints commercial director to expand invoice finance offering
Flo Group has appointed Tom O’Dell as commercial director to grow its invoice finance proposition and strengthen broker relationships.
Flo Group has appointed Tom O’Dell as commercial director as it looks to expand its invoice finance offering and build stronger relationships with brokers and intermediaries.
The Staffordshire-based lender said the newly created role will focus on driving revenue growth and expanding its lending activity into new markets.
The appointment follows Flo securing an £8m funding facility from Aldermore last year, providing additional capacity to grow its lending book.
Historically, Flo has supported temporary recruitment agencies using its back-office services, but it is now expanding into standalone invoice finance and opening its proposition to a broader customer base for the first time.
Tom O’Dell, commercial director at Flo Group, said: “Flo has built a strong lending portfolio through existing clients and referrals, but we’ve not previously focused on the broker and intermediary channel.
“There is a clear opportunity to work more closely with advisers and introducers who are looking for flexible funding solutions for their clients.
“I’m looking forward to helping the business through this next phase of growth.”
O’Dell joins with experience in asset-based lending and commercial finance, having held roles at Praetura Commercial Finance, Aldermore and RBS.
Nathan Golby, director at Flo Group, said: “Historically, much of Flo’s growth has come through referrals and existing customers.
“The next stage is to broaden our reach by working more closely with brokers and finance intermediaries.
“There’s a real opportunity to bring our service-led approach to more businesses that want a more flexible alternative to larger bank-style lenders.
“Having Tom on the team gives us that additional expertise to become a leading provider of invoice finance in the region, and we welcome him on board.
“We’re a close-knit team, operating under one roof, which means decisions can be made quickly and clients get direct access to the people delivering the service.
“As we grow the lending side of the business, that combination of personal service and integrated support will remain central to our proposition.”
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