Equity Release Group reports double-digit case growth in Q1
Equity Release Group also reported changing customer behaviour, with equity release increasingly being used for a broader range of financial needs.
Equity Release Group has reported an 11.1% year-on-year increase in case volumes during Q1 2026, despite what it described as broadly flat market conditions.
Equity Release Group also reported changing customer behaviour, with equity release increasingly being used for a broader range of financial needs.
According to the firm, debt consolidation activity rose by 7.5% compared to the previous year, while gifting to family members also increased.
Home improvements remained the largest single reason for customers accessing property wealth, although this reduced slightly year-on-year.
The business said its website remained its largest source of business, accounting for more than a third of all cases, while partner referrals increased to more than 14% of total business.
Telephone advice now represents more than 60% of all cases, which the firm said reflected customer demand for speed and accessibility.
Equity Release Group also said regional growth was becoming more evenly spread across the UK, with notable increases in Scotland and the West Midlands alongside continued growth in London.
Mark Gregory (pictured), founder and CEO of Equity Release Group, said: “The market hasn’t necessarily grown in terms of new customers, but it is becoming more mature.
“The firms that are converting demand most effectively are those with the right advice model, technology and operational infrastructure.
“Our growth reflects the strength of our model, combining whole of market advice with advanced technology and a diversified ecosystem.”
He added: “Customers are increasingly using property wealth in more flexible ways, whether that be to manage existing financial pressures or support family members.
“Financial decisions are no longer for one sole purpose but are part of a wider financial planning conversation.”
Gregory concluded: “In a market that is currently relatively flat, growth comes from doing things better, improving accessibility, increasing efficiency and delivering consistently high-quality advice.
“Our focus remains on making equity release more transparent, accessible and easier for both customers and advisers to navigate.”
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