Just Mortgages celebrates 10 years of self-employed division as adviser numbers approach 500
The milestone comes as demand for self-employed advice models continues to increase.
Just Mortgages is celebrating the 10th anniversary of its self-employed division after growing from three advisers at launch in 2016 to almost 500 today.
The mortgage brokerage said the division now accounts for almost 75% of its adviser headcount and remains central to its long-term growth strategy, with plans to expand to more than 1,000 self-employed advisers nationwide.
The milestone comes as demand for self-employed advice models continues to increase.
Just Mortgages received more than 100 applications to join the division in 2025 and said it is on course to exceed that figure in 2026.
Over the past decade, the firm has expanded the support available to self-employed advisers, including sales, marketing and compliance assistance, ongoing training and mentoring, and specialist qualifications covering areas such as equity release, commercial finance and business protection.
The brokerage has also developed its business principal programme, enabling advisers to build and manage their own teams with leadership training, recruitment support and operational guidance.
Other initiatives include its New Starter Boost scheme, which provides pre-qualified leads, booked appointments and a commission advance scheme to help advisers moving into self-employment.
Advisers can also access referral opportunities through sister company Just Wealth to broaden their client offering.
Carl Parker, national director of Just Mortgages self-employed division, said: “When the self-employed division launched, the aim was simple.
“We wanted to give advisers every opportunity to build successful businesses on their own terms while benefitting from the support and infrastructure of a national brand.
“To grow from three advisers to where we are now is a fantastic achievement and reflects the strength of the proposition we have built. It reflects the quality and ambition of the advisers who have chosen to join us and grow their business with Just Mortgages.”
Ben Allkins, head of mortgages and protection at Just Mortgages, said: “The needs of self-employed advisers have changed significantly over the last 10 years and we have worked hard to evolve our proposition alongside them.
“Whether someone is taking their first step into self-employment, looking to diversify their offering or aiming to transform their business through becoming a business principle, our focus is on providing the support, opportunities and expertise they need to succeed.
“We will continue to invest in the division and accelerate its growth in the years to come, with clear ambitions to surpass 1,000 advisers nationwide.”
Today, Just Mortgages has more than 650 advisers across its employed and self-employed divisions, making it one of the UK’s largest mortgage brokerages.
John Phillips (pictured), CEO of Just Mortgages and Spicerhaart, said: “Reaching 10 years is an important milestone for the business and a chance to reflect on how far the division has come.
“The self-employed division has played a major role in the growth of Just Mortgages over the last decade and continues to drive innovation across the wider business.
“As the market continues to change, we remain committed to supporting ambitious advisers and helping them build successful businesses for the long term.”
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