Primis Mortgage Network adds Uinsure sole tie option for advisers to simplify GI journey
The move aims to make insurance a consistent part of the adviser and client journey and give firms the infrastructure to do this at scale.
Primis Mortgage Network has added a sole tie option with Uinsure, giving adviser firms the choice to consolidate their general insurance (GI) proposition with one technology-driven partner.
The move aims to make insurance a consistent part of the adviser and client journey and give firms the infrastructure to do this at scale.
Phil Carr, director of intermediary at Uinsure, said: “The mortgage moment remains the most powerful opportunity for insurance – where client need and intent are at their highest.
“Firms that capitalise on it consistently are the ones that deepen client relationships and build a genuinely rounded value proposition.
“Primis has been clear about what their adviser firms need to grow, and we’re proud to be the partner they’ve chosen to make it happen.”
Carr added: “This will enable a more streamlined, repeatable and scalable process for its firms, and is exactly the kind of forward-thinking partnership that drives the market forward.”
Craig Hall, director of strategic partnerships at LSL Financial Services, said: “The addition of a sole tie option with Uinsure reflects Primis’s commitment to giving its adviser firms the tools and partnerships they need to grow.
“Advisers want to offer general insurance, but it can feel like another thing to manage on top of an already busy process.
“Uinsure’s integration with our new CRM partner Mortgage Brain will help make the GI journey more straightforward for advisers, simplifying the quote and apply process and helping them offer their customers competitive cover.”
Hall added: “Uinsure’s panel-based approach means firms can access that simplicity without compromising on competitiveness. That, alongside its track record of innovation, made them the clear choice.”
Related
Uinsure joins The Openwork Partnership General Insurance panel
Mortgage Brain integrates Uinsure into CRM Brain
Uinsure partners with Suffolk Building Society to expand customer base
Nottingham Building Society partners with Uinsure for rapid home insurance quotes
ClientTree forms new partnership with Uinsure
Uinsure adds Lloyds Bank General Insurance to insurer panel
National Friendly partners with Primis to expand protection accesss
Majority of advisers plan to grow GI book in the next year, research finds
The Cumberland partners with Uinsure to offer home insurance to members
Mortgage Matters partners with Uinsure and Acre
Uinsure adds Ross Tyler as chief technology officer
