LifeSearch appoints Nick Rixon as head of business protection and expert advice
His new role covers specialist advice across business protection, wealth protection, high-net-worth and complex risk.
LifeSearch has appointed Nick Rixon (pictured) as head of business protection and expert advice as demand for specialist protection advice grows.
He spent almost 13 years at LifeSearch, progressing through advisory, leadership and specialist roles.
He spent five years as senior protection adviser, developing expertise in complex protection cases, before moving into senior leadership positions for more than six years.
He most recently spent two years as senior advice leader – insurer relationships, working closely with provider partners.
His new role covers specialist advice across business protection, wealth protection, high-net-worth and complex risk.
Nick Rixon, head of business protection and expert advice at LifeSearch, said: “For business owners and high-net-worth clients, protecting the value they’ve created is as important as creating it in the first place, yet in my experience, protection is still one of the last conversations they have with their adviser.
“Having spent years working directly with advisers and clients on the most complex cases, I’ve seen how much value is lost when protection sits outside the wider financial plan rather than at the heart of it.
“My focus in this role is to make sure that wherever a client’s needs are complex -whether that’s business protection, IHT planning or high-net-worth cover – they get advice that’s properly integrated into wider financial planning.”
Rixon added: “That’s what will make the biggest difference to outcomes as demand in this space continues to grow.”
Debbie Kennedy, CEO at LifeSearch, said: “Business protection and wealth protection are strategic growth areas for LifeSearch. More clients are looking to protect the value they have built, whether through their business, their estate or their wider financial plans.
“Nick’s appointment strengthens our specialist capability at exactly the right time.
“His experience makes him ideally placed to lead this growing area of the business and help ensure protection advice is embedded alongside broader business, wealth and estate planning conversations.”
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