Monmouthshire Building Society app attracts 70% of new customers
The building society saw a 24% rise in new accounts opened through the app and a 3% increase in its savings balance.
Monmouthshire Building Society reported that 70% of customers who registered for its app were new to the society.
The building society saw a 24% rise in new accounts opened through the app and a 3% increase in its savings balance.
Kristy Maloney, head of savings at Monmouthshire Building Society, said: “A year on from the app launch it is great to see that it has done what we wanted it to do, introduce our products to a wider market and allow our customers to manage their money more easily.
“This app has also significantly improved our onboarding experience, with customers now being able to open an account in minutes.
“From a product point of view, the app couldn’t have been launched at a better time, as it coincided with the launch of our Regular Saver product, which attracted new people to the Building Society and who could open the account easily thanks to the app.”
Maloney added: “The app has been a huge success for us, and it will allow us to invest further in tech to improve our customer’s experience of saving or borrowing with Monmouthshire Building Society, and of course, lend more in the local community and grow the wider business.”
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