House Hunt selects Alto as CRM platform
Nick Shaw, chief revenue officer at Alto, said: "We're delighted to be supporting Kiran and the team as they build a more scalable, resilient business."
Student lettings specialist House Hunt has selected Alto as its new customer relationship management (CRM) platform as it looks to streamline operations and support future growth.
The Birmingham-based agency, which specialises in student accommodation around the University of Birmingham, manages a portfolio of more than 1,000 properties, including around 300 under management.
House Hunt said the move follows a period of rapid growth that exposed the limitations of manual processes and fragmented systems, with key business information spread across spreadsheets and held by individual team members.
Kiran Bhogal, branch manager at House Hunt, said: “We’ve grown quickly, but a lot of our processes were still built around spreadsheets and individual knowledge.
“That works to a point, but as soon as you scale or people are away, it creates risk for the business.
“All of our information was effectively in different places, or in people’s heads. If two or three people are away, we have a problem. We needed a system where everyone can access everything and work from the same source of truth.”
The agency said it chose Alto after an in-office demonstration, with the platform’s integrated functionality and compliance features proving particularly attractive given its focus on houses in multiple occupation (HMOs).
Bhogal added: “What stood out was that everything we currently manage manually is already built into Alto’s property management software. Emails, contracts, maintenance tracking, compliance reminders, accounts, it’s all in one place. That’s exactly what we were looking for.
“We were only really using our previous system for the basics. Support wasn’t there when we needed it, and we weren’t able to fully utilise the platform. We wanted something that the whole business could actually benefit from.”
Nick Shaw (pictured), chief revenue officer at Alto, said: “House Hunt is a great example of a fast-growing agency reaching the point where systems and processes need to catch up with ambition.
“Moving from spreadsheets and fragmented workflows to a single platform is a pivotal step, especially in a compliance-heavy environment like student HMOs.
“We’re delighted to be supporting Kiran and the team as they build a more scalable, resilient business.”
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