13% of people use AI tools for personal finance advice – Capital One UK
13% had asked an AI tool for financial information or advice during the previous year, with the same proportion turning to their parents.

People were as likely to use an artificial intelligence (AI) tool for personal finance help as they were to consult their parents, research from Capital One UK found.
13% had asked an AI tool for financial information or advice during the previous year.
The same proportion had turned to their parents.
12% asked friends, while 9% used social media and the same proportion consulted newspapers or magazines.
7% turned to other family members.
Millennials were the most likely group to use AI for financial help, at 22%.
This compared with 15% of Gen Z, 11% of Gen X and 4% of Baby Boomers.
Among Millennials, 20% had asked their parents for financial guidance.
Half of AI users sought general advice, while 43% used it to compare or research financial products.
The same proportion asked AI to explain financial topics or terms.
37% used AI to get information about financial products, while 33% asked questions about their current financial position.
More than a quarter of users used AI for financial help at least once a day.
Just over half said they had not received incorrect financial information or advice from an AI tool.
28% said they had received incorrect information, while 21% were unsure.
Ben Woodward, AI strategy lead at Capital One UK, said: “Our findings show that, in a relatively short period of time, AI tools have become a go-to source of financial information for many people.
“It’s interesting to see Millennials in particular leading the charge, perhaps because of the complex financial questions they’re navigating at this stage in their lives – whether that’s taking out a mortgage for the first time, juggling the financial demands of a family, or planning for their retirement.
“Much like a search engine, the quality of what you get back depends on how you ask.”
Woodward added: “Asking a vague question like ‘how should I manage my money?’ will produce a generic answer.
“Instead, asking something specific like ‘what’s the best way to build my credit score with a credit card?’ is more likely to give you something useful.
“However, it’s important to remember that AI can produce responses that sound authoritative but aren’t completely accurate – sometimes called ‘hallucinations’.”
He said: “So, whatever you ask, always verify the AI response with a trusted source, like your bank or credit card provider.”












