First-time buyer demand softens in Q3 – Yopa
31.7% of suitable homes sold subject to contract, down from 32.9% in the second quarter.
First-time buyer (FTB) demand across Great Britain has softened during the third quarter of 2026, research from Yopa found.
31.7% of suitable homes sold subject to contract, down from 32.9% in the second quarter.
Demand was 0.6% lower than in the third quarter of 2025.
Leicester recorded the largest quarterly increase, with demand rising by 7.1% to 44.6%.
Demand increased by 3.3% to 41.1% in Manchester and by 2.4% to 23.2% in Portsmouth.
Liverpool had the highest level of demand, with 51% of suitable homes sold subject to contract.
This was followed by Sheffield at 44.7%, Leicester at 44.6%, Bournemouth at 41.7% and Manchester at 41.1%.
Homes suitable for FTBs made up 1.8% of all properties listed for sale across Great Britain.
This was up from 1.7% in the second quarter but unchanged from the same period in 2025.
Plymouth had the highest proportion of suitable stock at 2.1%, followed by Southampton at 2%, Portsmouth at 1.9% and London at 1.8%.
Verona Frankish, chief executive of Yopa, said: “While we’ve seen first-time buyer demand ease slightly at a national level during the third quarter, the underlying picture remains mixed, with a number of regional markets continuing to demonstrate strong levels of buyer activity.
“The fact that demand remains strong in cities such as Liverpool, Sheffield, Leicester and Manchester demonstrates that many first-time buyers are still actively looking to enter the market when the right opportunities are available.
“At the same time, the significant variation between markets highlights that the experience of first-time buyers continues to differ considerably depending on where they are looking.”
Frankish added: “However, one of the biggest challenges continues to be the lack of suitable stock.
“Across Britain, first-time buyer homes account for only a very small proportion of all properties available for sale.
“While there has been a slight improvement in availability this quarter, increasing the supply of suitable homes remains essential if we want to improve accessibility and maintain market momentum over the longer term.”
She said: “The Government’s proposed new first-time buyer scheme could certainly help to reduce the upfront deposit barrier for some buyers, but there is also a risk that stimulating demand specifically within the new-build market could artificially inflate prices.
“If that happens, some first-time buyers could find themselves more exposed to negative equity further down the line, particularly if those price gains prove difficult to sustain.”











