Gecko Homes selects Alto to manage Shared Ownership sales and lettings
Alto will provide property records, customer contact histories, bulk email tools, sales reporting and automated compliance checks through one system.
Gecko Homes selected Alto to bring its Shared Ownership sales, market rent, leasehold and home ownership work onto one customer relationship management (CRM) system.
Alto will provide property records, customer contact histories, bulk email tools, sales reporting and automated compliance checks through one system.
Gecko Homes also plans to use Alto’s artificial intelligence (AI) tools for lead generation and customer communications.
Christina Tattersall, head of sales, home ownership and rental properties at Gecko Homes, said: “We’ve had a CRM for shared ownership sales for a long time, but as our remit expanded we needed something that worked for the whole business.
“We wanted everything brought together in one place, so the team can always find the latest notes and history, whatever a customer is asking about.
“A lot of housing associations and local authorities will have similar setups to us, but we’re competing with big players who are also selling shared ownership.”
Tattersall added: “They’re geared up commercially, and we want to stand up to that.
“The functionality to send a bulk email to a whole scheme in one go was a big one for us.
“On so many levels, it was just easier, and the reporting for the sales side means we can see exactly where our leads are coming from and which sources are performing best.”
She said: “The cost we were paying for just our sales CRM was difficult to justify, especially when Alto also covers market rent, leasehold and home ownership.
“We’ve saved money, we’re becoming more efficient, and we’ve got far greater functionality. It was a no-brainer.
“Being able to track compliance properly on our market rent portfolio is going to be huge for us.”
She added: “Using AI to help the team refine tone before messages go out to customers is going to take the way we work to the next level.
“Once everything’s live, the whole team will start their day in Alto.
“Sales will be following up leads, home ownership will be responding to enquiries, and market rent will be chasing leads, and it’s all from one system.
“It’s going to be better for customers and help us work more efficiently and smarter.”
Nick Shaw, chief revenue officer at Alto, said: “Gecko Homes is a great example of a housing association-backed sales and management team taking on the commercial demands of shared ownership head-on.
“They’re competing against larger, well-resourced players, and wanted a platform that would let them operate as commercially as any independent agency.
“We’re delighted to be supporting Christina and the team as they bring their sales, lettings and leasehold operations together in one place and set Gecko Homes up for its next stage of growth.”
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