Hiizzy launches home-selling platform
The platform brings property information, legal documents, forms and regulated searches together before an offer is agreed.
Property technology company Hiizzy has launched its home-selling platform, focusing on Greater Manchester, Liverpool and Leeds.
The platform brings property information, legal documents, forms and regulated searches together before an offer is agreed.
It also provides artificial intelligence (AI)-assisted listing tools, property marketing, direct communication between sellers and buyers, and access to professional services.
Homeowners can sell directly to buyers for a fixed monthly fee without paying commission.
Prices start at £179 a month and listings can also be placed on Zoopla.
HM Land Registry and Street Data are among the platform’s data partners.
Allan Wood (pictured, left), co-founder and chief commercial officer at Hiizzy, said: “The Manchester, Leeds and Liverpool tri-city region is a compelling launchpad for many reasons.
“It combines significant property transaction volumes – recently surpassing London, for the first time in 20 years – with a diverse housing market and a growing technology sector.
“It also offers a lower cost of customer acquisition, giving us an opportunity to build the platform in a large, dynamic market before investing in scale, for a nationwide marketing campaign.”
Wood added: “Consumers across the region are already accustomed to using digital services to research, compare and make significant purchasing decisions.
“This creates a strong foundation for a more technology-led approach to buying and selling property in a more transparent, efficient and accessible way – providing an appealing alternative for those who want greater control of their sale.”
The monthly plan can be paused or cancelled at any time.
After six months, listings can stay live for another six months at no extra cost, with an optional £50 monthly charge for continued Zoopla marketing.
Wood said: “The UK housing market has a fundamental information and transparency problem during transactions.
“Key details are often missing, duplicated or gathered too late – creating delays, additional work and avoidable risks for the buyers, sellers and the intermediaries involved.
“Hiizzy is taking a different approach by capturing as much information as possible when a home first comes onto the market.”
Wood added: “We believe that is the earliest practical opportunity to get a property transaction-ready and capture the information needed further down the line.
“We’re going to be introducing technology that connects the information and processes sitting between the seller, estate agent, conveyancer, lender and buyer more quickly and efficiently.
“Listing a property should be more than a marketing exercise. If we can make a property transaction-ready at the earliest point, rather than starting that process only after an offer is accepted, we can fundamentally change the journey from listing to completion.”
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