OneDome launches national television campaign to promote homebuying service
Its first 30-second national advert is scheduled to air during Channel 4 News at 7.35pm today, 16th September.
OneDome has launched its “The New Way” campaign on national television to promote its coordinated homebuying service.
The campaign is expected to reach 7.6 million viewers across Britain and runs from 16th September to the end of October.
Its first 30-second national advert is scheduled to air during Channel 4 News at 7.35pm today, 16th September, followed by appearances during other programmes, including Amazing Spaces.
The rollout follows an eight-week regional television campaign across the South of England in May, June and July.
Babek Ismayil, founder and CEO of OneDome, said: “Homebuyers should not have to become project managers just to buy a home.
“Yet they are still expected to coordinate different companies, chase updates, and carry the risk when the process goes wrong.
“We built OneDome because the system should work around the buyer, not the other way around.”
Ismayil added: “The New Way brings the essential services and people together, giving buyers one team to support them from offer to completion.”
“Taking the campaign national allows us to show millions more people that the stress and fragmentation they have come to expect are not inevitable.
“There is now a simpler, more coordinated way to buy a home.”
Paul Troy, chief marketing officer at OneDome, said: “The campaign uses humour to capture a situation that will feel familiar to many homebuyers.
“Different people hold different parts of the purchase, while the buyer is left chasing everyone and trying to make sense of it all.
“We want people across Britain to question why buying a home still feels so complicated, and to know that they no longer have to accept the Old Way.”
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