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PFS welcomes Kate Gannon as president

Craig Palfrey has been appointed vice president, while outgoing president Carla Brown will remain chair of the PFS board.

Kate gannon president
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The Personal Finance Society (PFS) has welcomed Kate Gannon (pictured) as president following a ceremony at the organisation’s annual general meeting (AGM).

Craig Palfrey has been appointed vice president, while outgoing president Carla Brown will remain chair of the PFS board.

Gannon joined the PFS board as a director in February 2025. 

She is the founder of Themis Wealth Management in Cornwall, a chartered financial planner and a fellow of the PFS.

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Palfrey joined the board in March 2025. 

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He has been a certified financial planner since 2007, is a chartered wealth manager and has served as an education champion for the PFS.

Gannon said: “I am truly honoured to serve as PFS President. It has been a career long ambition and I do not take on the role lightly. 

“I look forward to spending the next year working with all our PFS members to unlock potential, create opportunity and help even more people see what they can achieve in this brilliant profession that has personally given me so much.”

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Palfrey said: “I am delighted to become Vice President, supporting Kate, the PFS Board and all our members to advance great Financial Planning.”

Brown said: “I am delighted to hand the role of President over to Kate, who has been an exceptional Vice President throughout the course of 2025. 

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“Kate and Craig each bring extensive knowledge and experience to their positions, and I look forward to our continued collaboration within the PFS Board, as we work to deliver for our members and the wider profession.”

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