Today’s first-time buyers are changing the conversation on mortgage lending
Paul Purewal of Dudley Building Society discusses the need for mortgage lending to keep pace with the changing circumstances of first-time buyers.
One of the more interesting developments this summer has been the Financial Conduct Authority’s (FCA) consultation on its mortgage lending rules. The consultation, which closed at the end of July, proposed targeted changes that would give lenders greater flexibility to support creditworthy borrowers, including people with variable incomes, older borrowers and those with previous credit issues, while maintaining the core principles of responsible lending.
On the face of it, that’s a discussion about regulation. Personally, I think it reflects something much bigger. It recognises a reality that brokers have been talking about for quite some time – the definition of what we might once have considered a straightforward mortgage case has changed considerably.
A changing profile of first-time buyers
That’s particularly true when you look at today’s first-time buyers (FTBs). People are getting onto the housing ladder later and borrowing for longer, while income may come from more than one source and family support can play an important role in helping with a deposit.
The FCA’s own figures illustrate the longer-term change in the first-time buyer market. In 2024, 68% of first-time buyers took mortgage terms of 30 years or more, while the average age of a first-time buyer increased from 31.3 in 2010 to 33.1 in 2024.
Those changes don’t automatically make someone a higher-risk borrower. In many cases, they’re simply a reflection of modern working lives and the financial realities of buying a home today.
If the profile of the average borrower has changed, it’s only right that lenders continue to think carefully about whether the way we assess applications keeps pace.
That’s why I welcome the FCA’s approach. This isn’t about lowering standards or making lending less responsible. It’s about recognising that a customer whose circumstances don’t fit yesterday’s definition of straightforward may still represent a very good lending proposition today.
Understanding customers, not lowering standards
One of the things I’ve enjoyed most since joining Dudley Building Society has been spending time with brokers and listening to the conversations they’re having. It doesn’t take long to realise that they’re seeing a much broader range of customer circumstances than perhaps they were even 10 years ago.
What brokers consistently tell me is that they aren’t asking lenders to lower the bar. They want lenders to understand customers properly and assess cases in the context of how people actually live and work today.
Those are two very different things, and it’s an important distinction to make. Responsible lending has never been about forcing every application to fit the same mould. It’s about making informed decisions based on the circumstances sitting in front of you.
The FCA itself has been careful to make that point. Around 99% of mortgages taken out since mortgage standards were tightened in 2014 are not in arrears, demonstrating the resilience of the market.
The consultation wasn’t about stepping away from responsible lending. Instead, it asked whether today’s rules give lenders enough flexibility to support creditworthy borrowers whose circumstances may not fit traditional lending models, while maintaining those same high standards.
Where mutuals can make a difference
Mutual lenders are particularly well placed to support that approach. Our focus has always been on understanding individual circumstances rather than simply processing transactions, and I don’t think that approach has ever been more relevant than it is today.
It doesn’t mean saying yes more often, but it does mean taking the time to understand whether a case genuinely works instead of assuming it doesn’t because it falls outside what used to be considered conventional.
That relationship-led approach also benefits brokers. When brokers know they’re working with a lender that’s prepared to understand the context behind an application, conversations become more productive and customers are better served.
Ultimately, that creates greater clarity on all sides because everyone understands why decisions are being made.
Keeping pace with the market
We’ll continue to see plenty of discussion around affordability, flexibility and how lenders assess modern borrowers. Those conversations are healthy because they encourage all of us to question whether our products, criteria and processes still reflect the market we’re serving.
Standing still isn’t really an option when customer circumstances continue to change.
Ultimately, I don’t think today’s first-time buyers are asking lenders to rewrite the rulebook. They’re simply reflecting the reality of modern life, where careers can be less linear, financial circumstances are more varied and the route into home ownership often looks different from the one previous generations took.
Our responsibility as lenders is to keep listening, continue learning from brokers and make sure our thinking keeps pace with the customers we’re here to support.
That’s why I see the FCA’s work as much more than a discussion about regulation. It’s an opportunity for the industry to reflect on how the market has changed and make sure we’re responding in the right way.
If we continue listening to brokers and never lose sight of the individual behind every application, I think we’ll be in a strong position to support the next generation of homeowners.
Paul Purewal is head of intermediary relations at Dudley Building Society











