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Up to 32% of ValPal Pro leads generated outside of office hours, data shows

ValPal Pro generated 3,634 appointment requests and 3,802 callback requests in August, totalling 7,436 leads.

Up to 32% of ValPal Pro leads generated outside of office hours, data shows
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Up to 32% of leads generated through ValPal Pro were created outside traditional estate agency opening hours, data from The ValPal Network showed.

ValPal Pro generated 3,634 appointment requests and 3,802 callback requests in August, totalling 7,436 leads.

The wider ValPal platform recorded 47,401 valuation leads during the month.

Between 25% and 26% of ValPal Pro activity took place outside 9am to 6pm.

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The proportion rose to between 31% and 32% on Sunday.

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Craig Vile, director of The ValPal Network, said: “Our figures clearly demonstrate that, with ValPal Pro, agents have the ability to say: ‘We never close.’

“In today’s demanding world, consumers increasingly expect businesses to be responsive when it suits them, not simply between 9am and 6pm.

“Someone considering selling their home in the evening or at the weekend is every bit as valuable a prospect as someone making an enquiry during office hours.”

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Vile added: “AI allows that initial conversation to begin immediately, while interest is still high, without asking agency teams to work around the clock. 

“The technology handles availability; the agent still owns the relationship and ultimately wins the instruction.

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“These figures reinforce the importance of always-on lead engagement in a market where speed of response can influence which agent secures the first meaningful conversation with a prospective seller.”

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