OnLadder has appointed David Swallow as a consultant to the business.
Swallow joins OnLadder with over 30 years’ experience in the banking sector, working most recently for Allica Bank, developing the marketing strategy as it prepared for launch in the commercial mortgages space.
Prior to that, Swallow also worked for Harrods Bank, as well as Santander.
Cameron Orcutt, CEO of OnLadder, said: “I’m delighted to welcome David to OnLadder. His experience will be vital in helping us come to market with our innovative solution for first-time buyers.
“The current turmoil in the mortgage market is putting into even sharper focus the difficulties first-time buyers face with affordability. Our flexible deposit financing solution is designed to tackle these issues head on.”
Swallow joins the start-up as it seeks authorisation from the Financial Conduct Authority (FCA) for its solution for first-time buyers, and his new role will focus on intermediary marketing and customer experience as they look towards launch in 2023.
Swallow added: “I’m excited to join OnLadder because, as the father of four young adults, I see first-hand what a raw deal renters get and how difficult it is to get on the property ladder.
“OnLadder is developing an exciting new offer which I am looking forward to help to build.”
