Equity Release Supermarket has launched its first TV campaign, as they look to broaden their audience and showcase their digital offerings.
The fin-tech firm recently launched a UK industry-first digital solution for consumers – known as smartER – and now aims to bring this industry platform to a far wider audience.
The TV campaign will be rolled out nationally – including Channel 4 and Sky – as part of a smartER push.
Mark Gregory, founder & CEO at Equity Release Supermarket, said: “Our customers are at the centre of all we do.
“We have always made it our mission to be as open and transparent as possible, whilst also providing the digital tools they need to understand how equity release and later life lending could give them the financial freedom they deserve.
“We also strive to empower our customers so that when they do speak with one of our advisers, they have the confidence they need and the reassurance that equity release is the right solution for them.
“Until now, the equity release landscape simply didn’t cater for consumers who wanted the knowledge and ability to research options in their own time.
“Consumers didn’t have the opportunity to develop their own understanding, which we know from our research is a huge frustration and a reason why some are sceptical about equity release.
“However, smartER now solves this problem, putting consumer’s needs first.”
Gregory added: “We have spent the last three years developing the technology to build a digital platform that gives consumers not only more control, but more in-depth information, a better understanding of the plans out there and greater insight to match their requirements.
“We’re excited to now launch our new TV campaign showcasing this all-inclusive platform to a far wider audience and are delighted to have the support of the UKs top Lenders.”
The campaign is supported by big corporate brands and UK wide providers – Pure Retirement, Standard Life Home Finance and Aviva.
John Wilson, chief commercial officer at Pure Retirement, said: “The equity release market has grown substantially in recent years, and has increasingly become a mainstream financial planning solution.
“As a leading lender in the space, we understand the importance of offering customers as much information as possible to help them enter the advice process with the ability to make informed decisions.
“As a result, we remain committed to not only working with all of our network to help achieve this but supporting any solutions that contribute to widening consumer understanding.”
