Mortgage comparison platform Dashly has entered a strategic partnership with Mortgage Advice Bureau.
Mortgage Advice Bureau has completed the integration of Dashly’s proprietary tech into its retention strategy, meaning more than 500,000 of Mortgage Advice Bureau’s mortgage clients (making up more than £100bn of loans) can benefit from constant mortgage monitoring.
Dashly’s data is AI-powered and hyper-personalised and is made up of hundreds of personal and market data variables.
Peter Brodnicki, CEO, Mortgage Advice Bureau, said: “Mortgage Advice Bureau prides itself on being a market leader when it comes to the use of tech to support our UK-wide network of advisers and their clients.
“Dashly’s tech as an addition to the features and tools we already offer, is a huge value-add for our advisers and their customers, alerting them to productive switching opportunities in real time by comparing their mortgages against the whole of the market 24/7.
“This not only boosts engagement and retention rates but also embodies what the new Consumer Duty rules stand for, namely ensuring advisers always act in the best interests of their clients.
“It’s no longer enough to simply contact clients six months before their mortgage term ends: they need to be constantly informed of the options available to them throughout their mortgage. This enables advisers to offer bespoke advice that considers the current and ever-changing market.
“Our approach is less about marketing to borrowers and more about ensuring that they are on the optimal mortgage throughout their lives.”
Ross Boyd (pictured), founder, Dashly, added: “We’re thrilled to partner with Mortgage Advice Bureau, which has been a mainstay of the UK mortgage sector for almost two decades.
“Dashly will give Mortgage Advice Bureau brokers the opportunity to speak to their clients more regularly and identify all-important mortgage alternatives at a time when interest rates and energy bills are soaring.
“They are alerted about alternative options as and when they emerge and can then reach out to their clients and start a conversation about a remortgage, potentially mid-fix.
“This partnership tops off a record year for dashboard growth. Dashly has benefited from Consumer Duty regulation and the extreme flux within the lending market has accelerated the adoption of always-on mortgage monitoring.
“As we approach one million mortgages under management, our forward-looking data provides unique insights into £2bn of expiries each month, benefiting clients, advisers and lenders alike.”
