Guardian has published a white paper, ‘On The Front Foot’, designed to help advisers rise to the challenge of getting people the protection they need, and keeping it, in the midst of a cost-of-living crisis and ongoing economic uncertainty.
The sixty-page white paper contains extensive market and sector analysis, helping advisers understand more about the current economic factors impacting their clients.
It builds on the findings of Guardian’s survey of over 700 advisers into how the cost-of-living and other economic considerations are impacting protection advice conversations.
Jacqui Gillies, marketing and proposition director at Guardian, said: “The current set of economic circumstances can be overwhelming for some clients.
“Household budgets are being squeezed and when budgets are tight, many find they have to make choices.
“What we don’t want to happen is that clients make choices that end up undermining their financial security.”
Drilling deeper into the results of the research, the white paper features a range of adviser and industry expert views, detailing their thoughts on how to help clients continue to appreciate the value of protection when their budgets are stretched.
These views span challenges specific to mortgage and protection advice, specialist protection advice, and financial advice and financial planning.
Guardian’s CEO and a number of its executive team are featured, giving their view on the task ahead.
The paper concludes with 10 takeaways based on Guardian’s own thinking and the insights from the featured industry experts and advisers.
These takeaways are designed to help advisers ‘get on the front foot’ when dealing with protection in this economic context, to continue to educate and support clients in understanding the value of protection and the important role it plays in increasing their financial resilience.
Gillies continued: “Our task, as an industry, really should be on helping clients see the value that protection gives them, so they can make informed choices.
“That’s where advisers come in. They’re best placed to explain the value of a protection policy and give their clients peace of mind at this time of prolonged uncertainty.
“That’s why we asked advisers for their views in our research, and why we’ve produced this white paper, with its peer-to-peer views, research results, and a host of background information and statistics.
She concluded: “We’re committed to growing the protection market by supporting advisers to have great protection conversations with every client, and that’s more important than ever during a cost-of-living crisis.”
You can access the whitepaper here https://adviser.guardian1821.co.uk/on-the-front-foot/
