The Family Building Society has appointed Neil Cadwallader as a new business development manager.
In a first for the Society, Cadwallader will cover South Wales and Gloucestershire, Somerset and Devon in the South West.
He joins from the Coventry Building Society where he had a similar role.
Darren Deacon, head of intermediary sales at the Family Building Society, said: “We are delighted that Neil has joined our growing team of eight BDMs.
“Born and bred and living in South Wales and having covered the same ground for the Coventry, he is highly regarded by the broking community he has served so well.
“This appointment marks a major step in expanding our reach.”
Cadwallader started his career in financial services some 20 years ago and was also BDM at the Principality Building Society for six years.
Cadwallader added: “I look forward introducing the Family and its products to the broking community I know well.
“The scope, criteria and flexibility that the Society offers borrowers is a very appealing strength, particularly in these uncertain times.
“I see this move as a big opportunity to tell a very compelling narrative.”
