Research showed that just 16% of people with protection policies, from a range of providers, are familiar with the additional support services they can benefit from, according to new research from mutual insurer Royal London.
The research showed that nine in 10 (88%) customers have had to deal with issues like poor mental health, affecting either themselves or a loved one (57%), physical illness or injury (49%), or the death of a loved one (32%).
However of those who got help, only 9% of them got it from a professional, either from doctors or through counselling.
Jennifer Gilchrist, protection specialist at Royal London, said: “The pandemic has had a profound impact on people’s health, wellbeing and finances.
“The scale of the problem is striking, with one in nine having faced significant life events.
“And the vast majority of them have had to deal with the issues alone.
“It’s also concerning that many, who have added value support that comes with their financial protection policy, were unaware of the support options that are available to them.
“The ‘awareness gap’ should be on providers’ and advisers’ radars already, but the advent of Consumer Duty will require even more promotion to heighten awareness among consumers and customers.
“More than ever this year affordability will be an issue.
“Pressure on people’s finances will have many questioning the value of protection policies as they look to cut costs.
“Providers and advisers need to be more vocal in promoting protection policies and the additional benefits, which many are clearly in need of, but oblivious to.
“The message for 2023 needs to be, protection policies offer help when it’s needed most, but that help comes in the form of more than just financial support.”
Emma Astley, founder of Lancashire-based Cover My Bubble, added: “The value of a protection policy is often seen as just financial support through difficult times, and while it does exactly that,
“I’ve seen countless examples where accessing added value support services has been a real life saver for the client or their children.
“In the current climate, we’ve all either heard of cases or experienced first-hand having to wait for help from the NHS, which can be agonising when your family are unwell.”
She continued: “Receiving help from your protection policy can deliver a more immediate solution, and also helps to ease the pressure on our NHS.
“In one example, a client who was waiting on a 111 call back, arranged a GP video appointment through her protection provider and was able to be seen, prescribed medicine and pick it up from her pharmacy, before she even received the 111 call back.
“This type of example shows how invaluable added value services are, reducing anxiety and worry and providing reassurance in difficult times.”
