CIExpert, the leading critical illness comparison system, has announced that VitalityLife comparisons is now live after four years of extensive research and system reconfiguration.
This milestone allows advisers to compare all of Vitality’s current and historic policies, including the recently launched 3X, 2X, and 1X plans.
CIExpert’s comparison system includes the 60 conditions that are unique to Vitality and takes into account every different level of severity payment.
CIExpert’s grouping of conditions simplifies the process of understanding the multitude of condition names for advisers and clients alike.
The ability to compare the core and comprehensive plan of most insurers is essential in this dual approach, and PI insurers explicitly ask what mechanism advisers use when rebroking critical illness plans.
The addition of Vitality’s new simplification to three levels of plans enables a service that allows a true comparison of Vitality against other insurers to meet the Consumer Duty obligation of assessing which plan offers the most suitable outcome for a client.
Vitality has also chosen to join the Insight Zone, adding further tools to assist advisers in understanding the broader aspects of Vitality’s offering.
Andy Philo, director of strategic partnerships at VitalityLife ,said: “We are delighted advisers will now be able to find Vitality’s Serious Illness Cover products on CIExpert.
“We’ve worked extensively with the CIExpert team to develop a solution that enables advisers to compare our full range of severity-based products with the rest of the market. We believe our inclusion on the system will allow more advisers to recognise the broad strength of our protection proposition, and give them the opportunity to recommend relevant cover that meets the rapidly changing needs of clients.
“With Consumer Duty on the horizon, delivering better client outcomes through protection conversations based on quality of cover rather than just price is more vital than ever. Our involvement with CIExpert will allow advisers to evidence the quality of Vitality’s proposition, as a market-leading product.”
