Reward Finance Group has announced the appointment of Tom Annetts as its new relationship manager, aiming to enhance client service operations and provide increased support to SMEs seeking commercial finance across London and the South East.
Annetts brings over 15 years of financial experience to the role, having previously worked for Novuna, Aldermore Bank, and Barclays.
Annetts will primarily assist Reward’s client base by guiding them through every stage of the lending process.
The company offers tailored business finance loans and asset-based solutions ranging from £50k to £5m to SMEs across the region.
His appointment comes during a period of rapid growth for the lender, which recently grew its regional loan book to £15m.
“I’m very excited to be joining Reward, having seen the giant strides the business has made across the region over the last 18 months. Everyone I speak to in the industry has nothing but positive things to say about the company, so I jumped at the chance to come on board,” said Annetts.
“I’m looking forward to working closely with our portfolio of SME clients to understand their business needs and support them in accessing the working capital needed to help them overcome a difficult trading period or expand and unlock new growth opportunities.”
Simon Adcock, Reward’s regional director for London and the South East, added: “Tom’s appointment is integral to our continued growth in London and the wider region, as forging strong client relationships is at the very heart of our business success to date.
“He has proven experience in the commercial finance space and will be a big asset in terms of managing our portfolio of clients across the region, particularly in what is currently a turbulent economic climate for many firms.”
