Protection and health insurer The Exeter reported a 10% year-on-year increase in usage of its free member health and wellbeing app, HealthWise, in 2022.
The data demonstrates the growing value of such services within protection and health insurance products.
Remote GP appointments remained the most popular service, accounting for 61% of total usage, a 7.5% increase from 2021.
Other services also experienced increased usage, with an 18% rise in mental health support and a 13% increase in nutritional and lifestyle services.
The data revealed equal usage between men and women, a significant improvement from 2019 when only 37% of HealthWise users were female.
Steve Bryan, director of distribution & marketing at The Exeter, said: “2022 was another difficult year for many families across the UK. With healthcare waiting times prompting ongoing headlines, we expected to see an uptick in the use of our HealthWise service.”
He added: “Our members are using HealthWise to improve their health and wellbeing through mental health services, physiotherapy appointments and nutritional advice. We want to be supporting members every way we can, not just at the point of claim, so we’re glad to see that we’re making a difference with HealthWise, and the extra support it provides.”
Steve Casey, marketing director of Square Health, which partnered with The Exeter to develop HealthWise, added: “The ability to help people quickly reach not only doctors, but mental health professionals, physiotherapists, nutritional experts and other medical professionals is a powerful tool.
“The feedback we receive about HealthWise is always highly encouraging and we are always looking to develop the services further for the sake of the members’ health and wellbeing.”
