Brightstar, the leading specialist distributor, has revealed a fresh new brand, including a revitalised logo and design that span across the company.
The updated branding, now visible on the Brightstar website and all marketing materials, features vibrant colours, a new character, and retains the company’s original core values and award-winning culture.
The brand’s themes include “demystifying, optimist, present, and human,” and its strapline, “working together to make things happen,” emphasises the company’s dedication to simplifying specialist finance and ensuring a positive customer experience through collaboration and people power.
The new brand reflects Brightstar’s ongoing evolution since its inception 12 years ago. The company has facilitated over £5bn in specialist lending and received more than 130 industry awards.
Earlier this year, the Brightstar Group announced a record turnover of £12.6m for 2022, a 21% increase from the previous year.
Bradley Moore (pictured), managing director of Brightstar Financial, said: “As a market-leading business, we have grown significantly since inception, expanding teams, our expertise and our influence.
“We stand by the belief that even the best can always get better and as such have evolved to overcome challenges and make specialist finance accessible to an ever-growing number of brokers and their clients.
“Our exciting new branding reflects our forward-thinking, optimistic approach to everything we do.”
Adrian Moloney, group intermediary director at OSB Group, added: “Brightstar has always been at the forefront of evolution and growth of the specialist mortgage market.
“It’s a market that is continually changing and it’s great to see this new branding for the business, which reflects its optimistic and human approach to meeting the evolving needs of customer.”
